IDK Partners With Eminem’s Shady Records and Interscope as ‘WELCOME’ Video Drops

RTMRADIO.NET news card: IDK partners with Shady Records as the 'WELCOME' video lands (Hip Hop)

Yesterday we told you about IDK and Eminem rapping over a J Dilla beat (catch up here). Now there’s a bigger headline: IDK has entered a partnership with Eminem’s Shady Records and Interscope Records.

The British-American rapper and producer revealed the deal on 13 November, the same day ‘WELCOME’ with Eminem arrived at midnight.

Watch the ‘WELCOME’ video

The video, directed by Vuhlandes, was shot in black and white in Detroit. IDK cruises in a 2004 Cadillac Escalade that once belonged to J Dilla, and hip-hop heads will spot plenty of easter eggs, including Proof’s son Nasaan behind the wheel.

IDK also shared a mini documentary about his early years growing up in the DMV.

In his words

Speaking to The FADER by email, IDK said music “was supposed to be a hobby” before it became “the very thing that I fell in love with.” He called Shady “the most legendary hip-hop label” and described Eminem as “the biggest rapper of all time.”

It caps a busy year for IDK. In January he released the mixtape E.T.D.S. (“even the devil smiles”), which included the first posthumous DMX collaboration approved by the late rapper’s estate, and he also teamed up with Peter Gabriel and Everything Is Recorded on ‘Beyond the Brilliant Haze’. No album title or date has been announced under the new deal yet.

Source: The FADER (single details also via HotNewHipHop)

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